Chocolate Wiki

Marabou Orient

Marabou is a brand founded by Norvegian Johan Throne Holst 1916 in Sweden. Previously, he had already successfully sold the same chocolate recipe under the name Freia. Later on, both brand names merged into one product. In 1993, the company was taken over by Kraft Foods.

Among the company's marketing campaigns, the slogan "Mmm...Marabou" is the most well known. The most popular products are its many different flavours of milk chocolate. Since September 2011, Marabou chocolates can be bought in IKEA stores around the UK, US, Canada, Spain, Poland, and Australia, along with their own IKEA Foods brand.